Newsletter campaign with landing page to personalise Easter greetings
Easter in extraordinary times requires creative solutions. For its long-standing client Apollo-Optik, the Bloom Nuremberg advertising agency developed a complete concept with newsletter, voucher designs and landing page. This includes e-mail marketing, creation and programming all in one.
In the well-known Apollo style, the newsletter subscriber is notified about the campaign and gets a preview of the voucher motifs. On the corresponding landing page, also programmed by the Nuremberg agency, the greetings are given their personal touch and can then be downloaded as a PDF file, printed out, sent via e-mail or simply as a link.
For guaranteed usability, the newsletter, landing page and online version of the voucher have a responsive design. The usability is therefore completely adapted to the needs of the target group: mobile first. Additionally, users have various options to forward and share the promotion. The entire method creates reach and motivates people to share the Easter special with friends and family.