BOW-WOW! BLOOM DEVELOPS A COMPLETELY NEW WEB SYSTEM FOR THE DEUTSCHE RETRIEVER CLUB

Owning or even breeding dogs is much more than a hobby for many people: it is a genuine calling. The Deutsche Retriever Club (DRC) association for fans of retriever breeds has dedicated itself to this passion since 1963. The registered association has around 14,000 members, is the oldest and largest retriever association in Germany and is a member of the VDH, Germany's kennel club for dogs. The DRC has made it its aim to preserve retriever races and to connect people who are interested in a puppy with competent breeders.

The DRC web system consists of a website and database and is the central communication and administration platform for members, interested parties and those responsible for the DRC association’s work. The database created and populated in the 1990s is at the heart of this system; it holds all the data about the dogs, breeders and members. Based on its extensive database experience, communication agency Bloom Nürnberg has now been tasked with redeveloping the entire web system to take it into the future.