Line Extension: Bloom developed the podcast’s design

The AUTOHAUS next specialist portal launched last year. This digital B2B knowledge hub makes it possible for car dealership owners and managing directors to educate their teams with many innovative educational and informational offerings, and to individually configure all expert tips concerning issues like social media marketing, digitalisation strategies, sales, claims management, etc. The branding specialists at Bloom were responsible for name development, the logo design, the corporate design and the launch campaign. Now they further expanded their work by designing the podcast.

The majority of professionals are increasingly discovering the potential of podcasts with professional content. Businesses with their own podcasts are able to promote the public image of their companies and simultaneously increase their prominence within the industry. The market research institute Splendid Research surveyed professionals with decision-making expertise in the areas of sales, consulting, marketing/PR, market research and B2B podcasts at the beginning of 2020. The results of the study show: 38 percent of professionals who regularly listen to podcasts had already listened to a B2B format. An additional 36 percent could imagine doing so in future. Among professionals who do not listen to any podcasts at all, 41 percent who, to date, were only reached via other media like newsletters or technical papers, indicated strong interest.