primax Video

Being able to hear effortlessly when you’re affected by hearing loss may sound simple – but in reality, it’s a technological challenge.

With primax, the new hearing aid technology, Signia landed a stroke of genius – as did Bloom, the Nuremberg advertising agency, in producing the corresponding video. In just four minutes, it explains the complex technology behind primax as well as the functions and benefits in a bold yet simple way, making it easy to understand. For everyone.