Taste campaign in electrical retailing
Bloom first developed the motto and associated key visual for the AEG taste campaign. This created a comprehensive set of ideas from which advertising materials for retailers and end users could be derived.
“New possibilities. More enjoyment” – this is the motto of the AEG taste campaign that was developed and realized by the Bloom advertising agency in Nuremberg. The new generation of AEG stoves and ovens is the focus of the campaign. With innovative cooking functions like steam-cooking, induction and pyrolysis, they make cooking easier and more convenient – and, above all, they open the door to consistently perfect cooking results and previously unknown taste experiences.
Bloom first developed the motto and the associated key visual for the AEG taste campaign: a fine dining situation with an embroidered cloth napkin and deliciously served meals. This created a comprehensive set of ideas from which advertising materials for retailers and end users could be derived. From 12-page image leaflets and inserts with sale sets to print advertisements through to PoS advertising materials like roll-ups and stickers, as well as e-mailings with retail information.
The entire range wakes the hunger of consumers for new cooking technology – and increases the demand for AEG stoves and ovens.