Ambient marketing at Fashion Week
Thanks to SoftWater technology, AEG 9000 series washing machines ensure particularly gentle laundry care. Bloom showcased this USP with spectacular flair at Berlin Fashion Week, winning a German Design Award in the process.
Presented with the German Design Award
The successful showcasing of AEG 9000 series washing machines at Berlin Fashion Week received the German Design Award in the “Event” category.
This is what the jury had to say about their decision: “The idea of using the washing machine door as a window to the cloakroom is as simple as it is brilliant. And the perfectly placed showcases with designer pieces that had already been washed several times (...) were real and very impactful eye-catchers.”
We’re happy to hear that.