VRRÄÄÄHM billboard campaign
The simple noise from STIHL and VIKING devices makes a statement on billboards. The B2C campaign developed by Bloom was accompanied by nationwide chainsaw radio ads in Germany.Tags:
STIHL devices induce customer goosebumps without many words. The simple noise of an engine speaks for itself. That’s why we let the equipment have its say on a large scale, throughout Germany: it vräähmt and surrrrrt for what it's worth. With great success: out of five major image ideas, the chainsaw emerged as the favourite. As a result, several chainsaw product ads were created in the same look and feel. And VIKING also jumped on the train and got its own large-scale ad for the VIKING MB 448 T.