VRRÄÄÄHM billboard campaign
The simple noise from STIHL and VIKING devices makes a statement on billboards. The B2C campaign developed by Bloom was accompanied by nationwide chainsaw radio ads in Germany.
The simple noise of an engine speaks for itself
STIHL devices induce customer goosebumps without many words. The simple noise of an engine speaks for itself. That’s why we let the equipment have its say on a large scale, throughout Germany: it vräähmt and surrrrrt for what it's worth. With great success: out of five major image ideas, the chainsaw emerged as the favourite. As a result, several chainsaw product ads were created in the same look and feel. And VIKING also jumped on the train and got its own large-scale ad for the VIKING MB 448 T.
Radio ads with a lot of VRRÄÄÄHM
The campaign was accompanied by nationwide chainsaw radio ads. The 'Vrrääähm!' fever also spread online and via social media (Facebook), although this part of the campaign was not developed by the Bloom advertising agency. A STIHL fan even 'vrrääähmt' along in the Facebook comments.