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Billboard for chainsaws

STIHL Motorsäge mit M-Tronic

The billboard campaign Bloom developed was immediately mentioned in the Construction & Housing Section of the Jahrbuch der Werbung (Year of Advertising).

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Creative communication for intelligent technology

The raw power of a STIHL M-Tronic chainsaw is immediately clear. What you may not notice at first sight is its standard built-in intelligence. The innovative M-Tronic technology can distinguish between a cold or hot start and adapts continuously to external conditions.

The Bloom creative agency showcased the chainsaw with animalistic flair on a billboard – in a powerful, masculine way and without any big words. We are convinced that any man would love to handle this much balled up intelligence ...

No wonder the Bloom advertising agency earned a mentioned in the Construction & Housing section of the Advertising Yearbook, an overview of the best in German advertising, for this rugged display.

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