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B2C campaign for shoe trends

Hochhackige weiße Damenschuhe von Paul Green
  • JdW Branchenvergleich

In line with positioning created by Bloom and the claim “The shoe of my life”, the communication campaign for Paul Green shoe trends is getting started: Bloom tells emotional stories in print advertisements and a PR lookbook.

“The shoe of my life”

After the Bloom creative agency gave Paul Green a completely new look last year and positioned the brand with the slogan, “The shoes of my life”, communication is now moving to the next round: spring is coming – and with it, many cheery, elegant, sporty and refreshing shoe styles from Paul Green. They all set the mood for a hot fashion summer.

Advertisements and a PR lookbook

The advertising campaign developed by the communication agency in Munich fills the claim “The shoes of my life” with life: spontaneous snapshots tell emotional stories from the lives of Paul Green customers. The print media campaign was published in all relevant fashion magazines.

In the Spring/Summer 2015 PR Lookbook, the fashion editors introduce current shoe trends from Paul Green in words and images.

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