Excellence in Brand Strategy and Creation
Award-winning recruitment campaign for Deutsche Hospitality.
Deutsche Hospitality brings together hotel brands such as Steigenberger Icons, Steigenberger Porsche Design Hotels, Steigenberger Hotels & Resorts, House of Beats, Jaz in the City, MAXX, IntercityHotel and Zleep Hotels. All have experienced the same challenges during the pandemic.
Multi-brand strategy combined with a unique illustration style.
An illustrated recruitment campaign that is job-specific and regionally tailored – a very unusual approach for hotel groups – is efficiently and successfully attracting a diverse target group to specific job offers. The trainees and employees are between 15 and 45 years old. For this reason, the channels were precisely tailored to the respective ages. For example, trainees were addressed via TikTok and Snapchat. In addition, Instagram and Facebook were used for the other age groups.