Excellence in Brand Strategy and Creation
An illustrated recruitment campaign that is job-specific and regionally tailored – a very unusual approach for hotel groups – is efficiently and successfully attracting a diverse target group to specific job offers. The trainees and employees are between 15 and 45 years old. For this reason, the channels were precisely tailored to the respective ages. For example, trainees were addressed via TikTok and Snapchat. In addition, Instagram and Facebook were used for the other age groups.