Moët & Chandon is promoting its new product – Ice Impérial – on a new exclusive microsite. Bloom was responsible for the concept, design and technical implementation of the site.
Moët & Chandon is the market leader in the champagne industry, combining tradition with pleasure. With the launch of Ice Impérial, Moët & Chandon introduced the first champagne to enjoy on ice. The product was promoted with an exclusive microsite, just in time for the start of the season. The Bloom digital agency from Munich took on the concept, design and technical implementation of the webpage, where the user could find all information about the product.
In addition, users can participate in the interactive design of an Ice Impérial map of Germany. Simply add a personal hotspot in the map app and inform all other users where things are best enjoyed on ice.