Gift catalogue concept

After several successful cooperative projects in areas like packaging design, Bloom was able to secure a further commission from the well-known Munich delicatessen shop. The account included the entire concept for the Käfer gift catalogue, from design to layout, copy and imagery through to project management. The catalogue is one of the largest print media items at Käfer, is printed in A4 format and consists of 64 pages. There is also a 16-page, A5-sized Christmas insert. 

The main goal of the gift catalogue is, of course, to sell products. To do this, it should be clearly organised, made with premium quality, have an aesthetic and modern look and appeal to customers with budgets small and large. The result was an appealing catalogue with an editorial design and a clear, modern layout pattern that stands as a counterpoint to the emotional imagery and the fine, minimalistic and purposefully set illustrations that look hand-drawn.

The large photographs from the parent store give the brand a distinct image. The pictures and illustrations break up the intentionally austere pattern used for the products. Instead of the clear structure giving the catalogue a cold feel, these details create a high-quality, personal and charming experience. In addition, insights and stories from manufacturers and suppliers are included to show customers where the products come from and who was involved. This establishes a personal relationship and also reinforces the brand values of “trust” and “transparency”.

“It was particularly important to us that Käfer was reflected, especially in the imagery”, said Sabine Hörner, from Nonfood Purchasing and Gift Product Development at Käfer. “In my opinion, the success was striking when we see the results of the photography concept and photo shoot that we developed together with Bloom.”