BUILDING THE BASIS FOR SUCCESSFUL MARKETING WITH GREAT PACKAGING

Tucher AEcht Nürnberger Kellerbier beer is a prime example of how a new product can be made appealing to customers, even without a large media budget. Beer sales are decreasing in a competitive market. Consumers are turning away from large brands and are always on the lookout for something special, like craft beers or regional beer specialities. So medium-sized breweries like Tucher in particular need to perpetually reinvent themselves while staying true to the Reinheitsgebot (English: the Beer Purity Law) to set new impulses and use their products to set themselves apart.

In addition to the Gold A‘ Design Award Bloom has already received several awards for packaging design, including the German Design Award für Häslee and the iF Design Award for Augsburger Original and Sansibar Pralinés.