Virtual reality app

Selling components and accessories for trucks is often no simple business. One seldom has the opportunity to have an 18-tonne vehicle on site at the PoS… So Bloom solved this challenge virtually for IVECO Parts & Service.

With the VR glasses, customers can go on a “live” walk-through of the driver’s cab of an IVECO STRALIS and can experience the accessory highlights interactively in 360° with the VR app. Depending on the “hotspots” of the driver’s cab that the eyes fall on, the virtual co-driver “IVEY” tells the customer about the best features – from the Multimedia Center to cab Wi-Fi through to a folding table for a laptop. The VR show developed by the online agency Bloom was presented for the first time at the IAA International Motor Show in Germany and is now on tour with a roadshow as a PoS campaign for IVECO partners.