New design for the catalogue and launch
The Bloom creative agency was tasked with redesigning the ZARGES Medical catalogue, including the launch campaign.
As a leading provider of logistics solutions for consumer and durable goods in the healthcare sector, ZARGES Medical stands for high quality and functionality. They offer a comprehensive product portfolio, consultation and planning from one source.
The Bloom advertising agency with offices in Munich and Nuremberg won the pitch for the ZARGES Medical account and was tasked with redesigning the ZARGES Medical catalogue, including the launch campaign.
The Bloom communication agency completely reworked the layout of the catalogue and developed a new design and new imagery. The photo-shoot was arranged “on location” in a clinic during on-going hospital operations.
The launch of the new catalogue accompanied a mailing, which was divided into target groups and included an attractive prize drawing to increase responsiveness. And it succeeded: with a nearly 2 percent higher response rate than previous mailings.