“Ready for the future” product campaign
In the B2C campaign developed for VIKING, Bloom highlights the technological competence of the gardening tool producer in innovative print media advertisements.
How much technology is actually in a lawn mower? And: does anybody think about that while meditatively mowing the lawn? Hardly.
But this may change in the future: In the new VIKING product campaign Bloom underlines the technological competence of the gardening tool producer in an innovative way. With the motto ‘Der Zukunft gewachsen’ (ready for the future) the groundbreaking technology of select devices is presented in a futuristic-technical look. A real eye-catcher. And great evidence that you don’t need people in a good mood while mowing lawn to promote intelligent gardening tools.