Product name development and branding for Hemovent’s MOBYBOX
Our client, Hemovent, is an ambitious new player in the medical technology sector who received the German Brand Award in the “Excellence in Brand Strategy and Creation” and “Brand Design” categories.
Bloom’s Nuremberg office was responsible for name development and branding for Hemovent’s MOBYBOX®, winning over the jury from the German Design Council and the German Brand Institute. Hemovent was named winner of the German Brand Award in the “Excellence in Brand Strategy and Creation” and “Brand Design” categories.
Award-winning brand strategy and branding
The MOBYBOX® by Hemovent is the first self-contained, portable machine designed to support or replace heart and lung function. Its uniqueness is also expressed in the unusual product name “MOBYBOX” and the clear logo. As well as branding and name development, the creative team at Bloom’s Nuremberg office was also responsible for building the Hemovent brand and developing the company’s website.
