The 2020 Kitchen Catalogue
FROM ONE SOURCE – THE 2020 KÜCHENQUELLE CATALOGUE
We proudly present the 2020 küchenquelle product catalogue. It is already the second catalogue Bloom Nürnberg has created for the company. The concept, layout, final artwork, implementation, project planning and management all came from one source.
One important aim of the new kitchen catalogue was to use over 130 pages to present küchenquelle as a competent and reliable partner for anyone purchasing a kitchen. The reader ultimately learns that their dream kitchen can easily come true if they use küchenquelle.
Add to that the enormous selection of kitchen fronts and individual configurations, from the type of cabinet, to counters and fittings, through to electrical appliances. Whatever desires and aspirations the customer may have, küchenquelle has endless possibilities that can be used to realise a completely customised dream kitchen.
COMPACT AND CLEAR – KITCHENS, WRIT LARGE
A picture is worth 1,000 words. So Bloom generously displayed the kitchens with effective page design. Interesting detailed images are included with the large full-view pictures of the kitchens. Each kitchen is described with clear, concise blurbs. Thanks to the uniform grid, the pages are clearcut and organised. The pages displaying the kitchens have small icons that direct the reader to küchenquelle’s extensive online offerings – with even more information, inspiration and other great products. This effectively links the offline offerings to the online range.
INSPIRING TRUST, TRIGGERING CONTACT
küchenquelle wants to use the catalogue to inspire interested customers to get in touch for an individual consultation in their homes. To make this happen, the catalogue needs to communicate expertise and instil trust in addition to offering inspiration. As well as diverse choices, extensive expertise and over 40 years of experience, at küchenquelle, the customer also benefits from unique advantages and services like comprehensive kitchen design skills, personal home consultations and full-service packages for complete customer satisfaction. Call-to-action elements are placed strategically throughout the catalogue to make it easier for customers to contact küchenquelle and do things like make a consultation appointment or participate in online consultations.
COMPLETE CUSTOMER SATISFACTION WITH KÜCHENQUELLE’S SERVICE
No wish left unfulfilled: from planning and consultation to realisation and even financing – nothing stands in the way of a personal dream kitchen with küchenquelle’s service packages for complete customer satisfaction. In the service section at the end of the catalogue, the company’s entire range of services is clearly and appealingly presented. Satisfied customers also have their say, providing authentic recommendations about the good experiences they’ve had with the full-service packages from küchenquelle.
UNIQUE AND INNOVATIVE – IN-HOME CONSULATION
Good consultation is the be-all and end-all when it comes to purchasing a kitchen. The introductory section of the catalogue focuses on in-home consultation from küchenquelle, which is unique in the industry. The individual, non-binding and free service has the potential to win customers over this year with an additional exclusive offer: innovative kitchen planning using HoloLens glasses. The new hologram technology, which is presented on its own two-page spread, makes it possible for customers to actively shape the planning process. Thanks to the virtual reality glasses, you can “walk through” your new kitchen before it’s installed.
MANY PATHS TO A DREAM KITCHEN – THE ALTERNATIVE CUSTOMER JOURNEY
The catalogue also serves to solidify contact to potential customers during the inspiration phase of the customer journey. Beyond the catalogue, there are many different ways and information channels customers can use to find their own personal dream kitchens, such as the 3D kitchen planner or the küchenquelle home shopping show on HSE24.
CUSTOMER PROXIMITY – CHECK! THE “MAKE A WISH” PAGE
The best preparation: küchenquelle offers customers the opportunity to record their ideas about their own dream kitchen with the checklist at the end of the catalogue. Extremely easy, analogue and detachable. This checklist helps customers prepare for a conversation with the personal kitchen consultant from küchenquelle.
“Bloom’s Nuremberg office never lost sight of our product range presentation as they successfully created a unique fusion of our focus on kitchen inspiration and planning expertise in the current annual catalogue. Readers can easily navigate the catalogue thanks to the comprehensive concept the agency developed with a lot of finesse. Every customer feels understood and as if they are being addressed individually, whether they are just considering initial ideas for their perfect kitchen or already have a specific concept for their dream kitchen. A great result!”
Claudia Ratschmeier, Head of Brand & Communication at küchenquelle.