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Label design for a range of wines

Detailansicht Käfer "Liebeswein"

The humorous label design for a new range of wines from Feinkost Käfer wins people over: the communication design was awarded the Red Dot Award.

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Communication design with a nod and a wink

It’s oh so fine to drink wine. However, drinking a certain amount also comes with certain risks. The labels that the Bloom advertising agency in Munich designed for a range of wines from Feinkost Käfer point out these risks – but with a charming nod and a wink, of course.

 

Wine stories without words

Humorous icons tell wine stories beyond words: ‘Wein, Weib und Gesang’ (Wine, Women and Song), ‘Liebeswein’ (Love Wine), ‘Schön trinken’ (Drinking to make someone seem beautiful), ‘Herzensbrecher’ (Heart-breaker) and ‘Karussell’ (Carousel) and attest to the tempting side effects of these fine nectars. That way no one can say that they didn’t know what they were getting themselves into.

Red Dot Award

The label design also convinced the jury of the Red Dot Award: Communication Design. They honoured our work with one of their coveted red dots.

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